Lift the creative performance of your next DM campaign with 8 simple steps from our Forum Seminar speaker Rod Smith

Click here to download:
Whitepaper - lift your creative performance.pdf (788 KB)
(download)

For more inspiration from Rod, he will be speaking at the Epsilon Experience Centre at ADMA Forum on Wednesday 28 at 12.40 on the subject of ‘beating creative arthritis’ Following Rod will be the Live Agency vs Agency Pitch and networking event where two creative agencies will go head to head in a live creative pitch. To register for the free exhibition visit www.admaforum.com.au

Click here to download:
ADMA Social Media White Paper.pdf (1.11 MB)
(download)

ADMA have developed an interesting whitepaper around social media marketing and the direct marketer which I’ve posted for review. It’s all about how you can build a more meaningful relationship with your customer and discusses how to get started with social media and how sm marketing can support your core business objectives.

Enjoy

ADMA Forum blog site launched!

This ADMA Forum blog site has been launched to provide a platform for news, debate and discussion addressing the challenges and issues faced by multi-channel marketer’s right around the globe.

Through this blog we aim to provide stimulating and informative posts that will assist you to become a better marketer.  Each week we will update the site with news, interviews, whitepapers and more from local and international innovators and influencers. Our core discussions will focus on:

* Multi-Channel Mastery & Measurement

* Customer Growth & Relationships

* New Channels and Opportunities for Engagement

* B2B Marketing Effectiveness

* Optimising Customer Value through Mail

* Integrated Digital Strategies

* Data and Analytics

This site is also your opportunity to engage with the ADMA Forum events team.  Your comments and opinions will help shape the future direction of the event so don’t be shy in recommending content, speakers and big ideas that will add value to your attendance.  If you have a post of your own that you would like published please send it to matthew.dean@adma.com.au for review.

We look forward to engaging with you through this blog site and welcoming you to ADMA Forum in July.